The age of digital media and technologies has quickly changed the way we communicate and connect with one another in ways we could have never imagined. With the incorporation of new communication platforms, such as Facebook, Twitter, and Instagram, the Museum saw the need for a more dynamic logo, one that could be easily adapted across a multitude of channels.
Earlier this year, we called up the branding experts– and art lovers– at BIG Communications to see if they could help. What followed were many months of meetings and brainstorming sessions, yielding hundreds of logo renderings. Ultimately, we settled on a timeless mark, which (literally) embodies the Museum. Working with our Creative Director, James Williams, the group at BIG developed countless ways the logo can be applied, and at times transformed, to serve the many facets of the Museum’s communications.
Collaborating with our friends at BIG was a great experience, and we look forward to utilizing our new logo in future communications.The best part is, the whole project was captured on film by Gigi Douban and her team for “Alabama, Inc.” a series about Alabama industries which airs on Alabama Public Television. Check out the video to get a glimpse of the creative process and a sneak peek at BMA’s new logo.